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1 Marketing: Creating Customer Value and Engagement 2 2 Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships 36 Part 2 Understanding the Marketplace and Consumer Value 64 3 Analyzing the Marketing Environment 64 4 Managing Marketing Information to Gain Customer Insights 96. Principles Of Marketing Kotler 15th Edition Pearson Author: T00:00:00+00:01 Subject: Principles Of Marketing Kotler 15th Edition Pearson Keywords: principles, of, marketing, kotler, 15th, edition, pearson Created Date: 8/8/2022 5:49:36 PM.

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Principles of Marketing, 15e (Kotler/Armstrong) Chapter 2 Company and Marketing Strategy: Partnering to Build Customer Relationships 1) _____ is the process of developing and maintaining a crucial fit between the organization's goals and capabilities and its changing marketing opportunities. A) Benchmarking B) SWOT analysis.

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